2WayMicropay
Date of Foundation
7/1/2024

2WayMicropay

Pay per view micropayments

The Idea origin story

As the pioneer in the electronic payment industry, 2WayMicroPay eradicates the minimum cost of credit card transactions, empowering both consumers by providing 'free ad dollars' and content creators by suggesting alternative revenue schemes. Additionally, we revolutionize advertising by offering better targeting data, metrics, and refund policies.

The Mission

Provide an easy way to pay small amounts for high volume low value content on any website with just two clicks.

Clients

Our customers are major news outlets grappling with substantial annual paywall decline, as well as blocked readers seeking accessible content.

Problems we solve

Client’s problem

2WayMicropay tackles the issue of unrealized revenue for publishers due to paywall decline. We offer an effortless ala carte payment option solving the inconvenience and high fees associated with credit cards.

Confirmation of problem

The problem is critical because content providers struggle for sustainability. A slight pay-per-view rate adjustment could yield billions in new revenue.

Solution

Our solution is a unique, patented system that provides two-way micropayment flow enabling users to instantly purchase content using “free” credits for easy and immediate access.

Our technologies

This solution is based on technologies

C# servers hosted by Microsoft Azure

How it works

Our platform offers new users a free account with $5 ad revenue in the first week, enabling frictionless and instant content purchases.

Value for the client

We enable publishers to unlock revenue from paywall-declined readers, by offering easy micro-payments for in-demand, low-value content.

Market and strategy

Market size

2.4 billion

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

30

% of the market

Is our goal in the next 3 years

Team

My name’s

David Reardon

My key role in the product

My key role is CEO and Inventor, responsible for driving company strategy, innovation formulations and managing overall operations.

Team size and key members

In addition to the CMO, our team is seeking a product manager and user experience expert. This will complete our core team as we gear towards launch.

Competitors

Competitors

Our primary competitors are traditional micropayment solutions. However, their limitations—like pre-funding accounts—are what make our patented two-way flow of micropayments stand out as a unique and unmatched in this market space.

Our Advantages

Leveraging our patented innovation, we provide a unique two-way micropayment system. This enables our users to not only send but also receive micropayments as rewards for actions like viewing ads or completing surveys.

Business model

We earn 30% of every transaction. If a consumers receives $1 for seeing ads, we deduct 30 cents for our fees. If a content provider sell content for $1, we deduct 30 cents for our fees.

Traction

We've elevated our coding to align with advanced 2025 server standards and already initiated proactive engagement within the startup ecosystem.

We're forging strategic alliances with three influential content providers, with a potential to drive over a million users each to our platform, significantly amplifying our user base.

Metrics

Currently, we're focusing on three crucial metrics: (1) client growth tracking new acquisitions; (2) an advertisement reach metric noting delivered ads and (3) content purchases made via micropayments to understand customer engagement level.

Currently, we are in our growth phase focusing on scaling and refining our offerings. Hence, we have not yet started generating revenue but aim to transition into profitability upon market penetration and expansion.

Incorporation

Our company incorporated in

Delaware

Key risks

The main risks of our startup revolve around acceptance and scalability. We rely on widespread adoption by publishers and users for success. Additionally, maintaining a robust system capable of handling high transaction volumes without technical disruptions is pivotal.

Investments

$

2000000

We raised investments

Our Investors

Kinetic Enterprises, 30%

Rising Investments

$

100000

Currently, we are raising investments

$

5000000

Estimated pre-investment valuation of the company

We’re looking for a co-founders

The role of the co-founder we are seeking is that of a Chief Technical Officer (CTO). The ideal candidate will have expertise in C# programming and experience in managing servers hosted by Microsoft Azure. A background in FinTech or payment systems would be advantageous, as we operate in the electronic payment industry. The CTO will be responsible for leading our technical team to refine and scale our patented two-way micropayment system. As we prepare for the launch of our platform, the role will involve ensuring that our system can handle high transaction volumes without disruption. The CTO will work closely with content providers and users to ensure that our platform is user-friendly and effective. This co-founding role comes with an equity share and it's an opportunity to join a promising start-up that's set to revolutionize the electronic payment industry with a unique solution to the problem of paywall decline.

Open positions

Should you need more information, feel free to visit our website, contact us directly or follow our social media accounts for regular updates. We believe in transparency and ensure our investors and stakeholders are informed about our developments, successes, and challenges.

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Additional information

MVP