Serenity
Date of Foundation

Serenity

"Serenity: Premium Senior Living in Estonia"

The Idea origin story

Serenity is a luxury senior living facility in Estonia's Veerenni medical hub. We provide seniors from the Baltics and Nordics with refined care and leisure—24/7 concierge, transport, personal training, fine dining, medical services, member's club gatherings—all surrounded by top healthcare providers.

The Mission

Mission: To redifine senior living by offering and unparalleled blend of luxury, advanced medical care, and longevity focused wellness in a vibrant community

Clients

Vision: To establish Serenity as a Northern Europ’s leading destination for elite, health-centric retirement living

Problems we solve

Client’s problem

Estonia lacks high end luxury senior late living and assisted living retirement facilities. There is high demand for such services locally as well as abroad.

Confirmation of problem

Existing retirement homes lack wellness-oriented care for independent seniors. We aim to fill this gap with luxury living facilities.

Solution

Serenity offers premium, comprehensive retirement living options packed with luxury amenities, focused health care and 24/7 assistance.

Our technologies

This solution is based on technologies

Advanced AI systems for personalized care, IoT devices for health monitoring, virtual reality for fitness and entertainment.

How it works

Serenity will ensure luxury living standards for its clients with all necessary services they need

Value for the client

Serenity ensures a luxurious lifestyle with necessary assistance for clients, providing peace of mind and tranquil living.

Market and strategy

Market size

2,06

mln/year

We estimate the market size for which our solution is designed in monetary terms as follows

Market share goal

10

% of the market

Is our goal in the next 3 years

Team

My name’s

Tarmo.laanetu

My key role in the product

My key role is to develop and communicate our startup's concept, vision, and business plan. I'm responsible for securing investors, partners, funding, and establishing a competent project management team.

Team size and key members

In addition to the existing team, we might consider adding a tech specialist and a marketing expert for reaching out effectively to our target audience.

Competitors

Competitors

While there may be no direct competitors in the Baltic and Estonian market currently, we should still be aware of potential indirect competition from traditional elder care providers or international senior living companies considering expansion into our region.

Our Advantages

Our startup will pioneer a unique landmark facility in Estonia, standing unrivaled in its capability and innovation.

Business model

Clients will pay monthly rental fee in accordance to the level of their appartment that will cover living, dining, standard care, concierge, and fitness and spa access.

Traction

We've secured the land and obtained all necessary building permits for our startup. Poised to commence construction, we're just awaiting the finalization of funding.

Serenity will be fully ready with new investor base, guaranteed funding and business plan to construct necessary buildings and launch Serenities sales activities

Metrics

We are in the process of constructing our facility, with customer acquisition to follow upon completion. Taking into consideration Estonia's increasing aging population trend, we foresee significant demand for our services - a market ripe for disruption.

Incorporation

Our company incorporated in

Estonia

Key risks

Potential risks include fluctuating demand due to changing demographics, high operational costs, stringent regulatory environment in healthcare and senior living industry, differences in cultural acceptance of assisted living across Europe, and potential healthcare crises.

Investments

$

We raised investments

Our Investors

I own 100 per cent of the project

Rising Investments

$

Currently, we are raising investments

$

Estimated pre-investment valuation of the company

We’re looking for a co-founders

I am the founder of Serenity, a luxury senior living facility poised to redefine the concept of senior living in Northern Europe. Based in Estonia, Serenity aims to meet the needs of a rapidly aging population craving a higher quality of care and lifestyle. As we set to embark on this journey, we are looking for a Co-founder who can come onboard and strengthen our vision. This is an invitation to passionate, creative, and skilled individuals to join in on a mission to blend luxury, advanced medical care and wellness into a vibrant community for seniors. As a Co-founder, your role will be critical to our success. You will provide strategic guidance, help secure funding, and shape our vision into a reality. We are particularly interested in individuals with a strong background in healthcare, technology, or real estate, who are ready to be a part of a game-changing venture.

Open positions

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Additional information

Serenity is set to revolutionize elderly care in Estonia by offering unique services, redefining late-life living concepts for the Baltic and Nordic markets.

Idea